Tucker Rocky / Biker’s Choice Merges with Motorsport Aftermarket Group
Indianapolis, IN – LDI Ltd., LLC (LDI) today announced completion of the merger of Tucker Rocky / Biker’s Choice with Motorsport Aftermarket Group (MAG). The combined company will operate under the MAG name.
J.A. Lacy, President and CEO of LDI, the majority shareholder of the combined company, is the Chief Executive Officer. Brian Etter continues in his role as President of MAG’s branded product, media and online retail operations. Dan Courtney continues as President of Tucker Rocky / Biker’s Choice.
Leonard Green & Partners, L.P. and other legacy MAG shareholders retain a significant minority interest in the combined company.
Founded in 2000, MAG is a leading independent manufacturer of branded aftermarket products for the powersports industry. Major brands in the MAG portfolio include Vance & Hines, Küryakyn, Performance Machine, Progressive Suspension, Mustang, Renthal, Dragonfire and Roland Sands Design. MAG is also the leading online retailer in the powersports industry through its Motorcycle Superstore and J&P Cycles websites. For more information, visit www. For more information, visit www.maggroup.com.
About Tucker Rocky / Biker’s Choice
Tucker Rocky / Biker’s Choice is a leading distributor of motorcycle and ATV aftermarket parts, apparel and accessories to powersports dealers. With seven distributions centers throughout the United States, Tucker Rocky / Biker’s Choice sells over 100,000 products with next-day delivery. Tucker Rocky / Biker’s Choice also designs, develops and markets a portfolio of proprietary apparel and equipment brands including Answer, MSR, ProTaper, Speed and Strength, BikeMaster, Firstgear, River Road, QuadBoss, and Twin Power. For more information, visit www.tuckerrocky.com and www.bikerschoice.com.
About LDI, Ltd.
LDI is a value-added, family office based in Indianapolis. Originally founded in 1912 to manufacture corrugated boxes, LDI has since acquired and developed interests in distribution, manufacturing and logistics businesses. In addition to Tucker Rocky / Biker’s Choice, its current holdings include OIA Global, a third-party logistics provider that delivers a unique combination of global logistics, supply chain management and creative packaging solutions.
